Green Light is a purpose-built e-commerce and loyalty platform designed for cannabis dispensaries. It delivers mobile ordering, loyalty rewards, targeted marketing, and compliance tools—all within a fully branded app experience.
1. Mobile Ordering & Live Inventory Management
Dispensaries get a custom-branded mobile app where customers can browse products anytime, create carts, and schedule pickups. Integration with point-of-sale systems ensures menus and stock levels are updated in real time, reducing order errors and frustration. The convenience doesn’t stop—orders can be placed 24/7, enabling passive revenue generation with minimal staffing.
2. Scalable Loyalty Program
Green Light features a points-based loyalty system: customers earn 1 point per $1 spent, redeemable through customizable rewards and tiers. The flexibility to create unlimited rewards, tiers, and “reorder” options makes it easy to drive repeat business without relying on paper punch cards.
3. Powerful Analytics & Reporting
Dispensary owners gain access to a robust dashboard that tracks reservations, top spenders, product trends, and loyalty redemptions. These insights enable smarter inventory planning, marketing effectiveness analysis, and enhanced customer engagement strategies.
4. Push Notifications & Targeted Marketing
The platform supports unlimited push notifications at no extra cost, empowering businesses to run tailored promotions for specific customer segments. Whether alerting customers to a favorite strain back in stock or delivering flash deals, these tools drive both online orders and in-store traffic.
5. Transparent, Pay-Per-Use Pricing
Green Light operates on a no-contract, pay-per-use model: $2 per completed reservation includes unlimited product listings, menu syncing, push messaging, and dashboard access. Fees appear straightforward, with no hidden extras—a preferred model for many small businesses.
What Dispensaries Appreciate
- Branded app experience keeps customers loyal, avoiding marketplace erasure.
- Efficiency gains: real-time inventory syncing and simplified ordering streamline daily operations.
- Marketing automation enables effective customer re‑engagement.
- Actionable data gives operators visibility into what’s working.
Real Feedback from Public Reviews
Some users have reported inconsistent product quality, lack of internal communication, or bait-and-switch marketing tactics. On Reddit:
“Greenlight is trash. Wouldn’t surprise me if they sent out emails like this just to get people in the door.”
And on Trustpilot, multiple reviewers flagged issues like short weights, order errors, or poor customer service at individual locations. These often stem from the dispensary’s operations, not the app itself—but are important to address.
Final Verdict
The Green Light app platform, available at greenlightapp.com, delivers powerful tools for cannabis dispensaries: branded mobile storefronts, real-time inventory, loyalty rewards, analytics, and push marketing—all at a predictable per-order fee. While the technology is solid and feature-rich, success ultimately depends on consistent execution at the store level—particularly ensuring accurate menus, reliable staff communication, and honest promotional practices.
A dispensary that invests in staff training and process discipline can leverage Green Light to amplify visibility, improve customer retention, and boost revenue. But operational gaps (e.g., mismatched promotions or inventory issues) may erode customer trust—even if the technology is working as intended.
