Tracking and Analyzing Consumer Behavior Through Rewards App Data

Today’s competitive cannabis retail landscape demands a deep understanding of customer motivations, making it essential for both survival and growth.

The Rising Tide: Inflation’s Grip on Cannabis Spending

In early 2025, two thirds of cannabis consumers reported cutting back due to inflation pressures. Retail prices for an eighth of premium flower vary widely—from ~$25 in established markets to ~$70 in newer ones.

Geo-Fencing Rewards: A Modern Approach to Cannabis Retail Success

Geo-fencing and location-based marketing have emerged as transformative tools for cannabis retailers and dispensaries seeking to increase foot traffic and engage consumers more effectively.

Driving Loyalty in Cannabis Retail: SMS vs. In-App Messaging

The crowded cannabis retail market has elevated loyalty programs into critical strategies for maintaining customer interest and repeat sales.